Numerous accolades have been received by the Alfa Romeo model lineup. But today we wanted to talk about an award received by our brand: the IHS Markit Most Improved Loyalty to Make Award.
This recognition is a part of the 2020 Automotive Loyalty Awards from IHS Markit and we’re so proud that our brand was honored due to the fact that it rose 9 percentage points from 2019, a bigger boost in loyalty than any other car make.
“Congratulations to Stellantis on their efforts and strong performance in customer retention across [the] Alfa Romeo [brand]. We honor their focus and commitment to loyalty as an important strategy in this increasingly competitive environment.”
-Kristen Balasia, vice president, Automotive Advisory, IHS Markit
How Alfa Romeo Earned This Award
There are 2 factors that IHS Markit felt that played into the improvement in loyalty to our brand, the first being an aggressive leasing strategy. This is evident by the number of amazing Alfa Romeo lease specials offered for customers including the ones that we update regularly here at Ramsey for both the Giulia and Stelvio.
The second is the increased interest in the Alfa Romeo Stelvio model. This sporty Italian luxury SUV has become more popular due to the use of a multitude of upgraded amenities such as:
- The ability to provide level 1 & 2 autonomy for a self-driving car experience
- Advanced driver-assistance tech like active blind-spot assist, adaptive cruise control & driver attention alert
- Intuitive infotainment system featuring a 8.8” center touchscreen display, in-vehicle WiFi hotspot & more
- An upscale interior with premium content & comforts
- Q4 AWD system for ideal all-weather performance
IHS Markit's Loyalty Determination Methodology
For the past 2 and a half decades, IHS Markit has been tracking automotive loyalty. The company defines loyalty as a household that owns a new vehicle returning to the car shopping market and either buys or leases another new vehicle of the same make, model or manufacturer.
The basis of the winners of the 2020 Automotive Loyalty Awards is an analysis done on 12.4 million new retail vehicle registrations in the United States during the 2020 calendar year. Loyalty applies whether it’s a replacement for a previously owned/leased vehicle or an additional car for the household.
“Our 25 years of experience in analyzing automotive loyalty shows it is an important influencer of market share as the opportunity for sales growth continues to contract. In such a competitive environment, OEMs have been diligent in their strategic marketing efforts, and it’s clear these initiatives have been a core focus for this year’s winners.”
-Joe LaFeir, senior vice president and Automotive business line leader, IHS Markit
In addition to the unique qualities of our brand, the team here at Ramsey Alfa Romeo is why North New Jersey area drivers choose our dealership and remain loyal to us. Contact us today to find out why so many customers choose to dedicate their loyalty to us and our brand!
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